The Features of TikTok Viral Video Advertising: A Systematic Review

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The Features of TikTok Viral Video Advertising: A Systematic Review

With the quick development of the TikTok application and social commerce, TikTok viral video advertising is growing rapidly and thriving with significant gains. The purpose of this study is to systematically sort out the features of TikTok viral video advertising, and analyze its advantages and chal...

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Bibliographic Details
Published in:	2023 International Conference on Informatics, Multimedia, Cyber and Information Systems, ICIMCIS 2023
Main Author:	Wang Y.; Mohamed Salim N.A.; Subri S.; Zhang X.; Zhu M.
Format:	Conference paper
Language:	English
Published:	Institute of Electrical and Electronics Engineers Inc. 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182272022&doi=10.1109%2fICIMCIS60089.2023.10349038&partnerID=40&md5=996f79f302ee71196e4db5990a7c470d

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