Towards the formation of we-intention to continue playing mobile multiplayer games: importance of gamification design elements and social play habit roles

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Towards the formation of we-intention to continue playing mobile multiplayer games: importance of gamification design elements and social play habit roles

Purpose: The purpose of this study is to explore the relationship of gamification design elements on social play habit and we-intention to continue playing in a mobile multiplayer game context. The study further intends to reveal the mediating role of social play habit in the relationship between ga...

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Bibliographic Details
Published in:	Information Technology and People
Main Author:	Azman Ong M.H.; Ibrahim N.S.
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182170604&doi=10.1108%2fITP-11-2022-0904&partnerID=40&md5=b94de13c84e4ba88c3c4759172064c36

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