Technology acceptance of artificial intelligence (AI) among heads of finance and accounting units in the shared service industry
This research intends to investigate the technology acceptance of artificial intelligence (AI) among the heads of finance and accounting units in the shared service industry, using the Theory of Planned Behavior (TPB) and the Unified Theory of Acceptance and Use of Technology (UTAUT). A structured q...
Published in: | Technological Forecasting and Social Change |
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Main Author: | Norzelan N.A.; Mohamed I.S.; Mohamad M. |
Format: | Article |
Language: | English |
Published: |
Elsevier Inc.
2024
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181582409&doi=10.1016%2fj.techfore.2023.123022&partnerID=40&md5=70631b5da01ac1ca782e706ca2f7c50f |
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