Natural disaster is a wakeup call before it becomes social disaster and tourophobia of eco-destinations

• Published in: Asia Pacific Journal of Tourism Research
• Main Author: Khalid R.; Raza M.; Selem K.M.; Ghaderi Z.; Raza H.
• Format: Article
• Language: English
• Published: Routledge 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181192645&doi=10.1080%2f10941665.2023.2293789&partnerID=40&md5=2c95c8731f123638e7b19dbe06d34ccd

This paper summarizes the current state of crisis and disaster at the eco-destination of Thailand and investigates its impact on tourists’ preferences. The study authenticates the claim of the inevitability of disasters at eco-destinations, explains the effects of timely response by relevant authorities, and provides inputs to diffuse the chaotic post-disaster situation and the development of tourophobia. It further notes the contribution of destination reputation and crisis communication to maintaining tourists’ trust and making Thailand the first choice for eco-tourism enthusiasts. This paper provides insights into effective post-disaster management before it turns eco-destinations into tourophobic destinations. © 2023 Asia Pacific Tourism Association.