Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse
Grounded on the S-O-R framework, this paper examines the impact of telepresence, interactivity, and social presence on users’ perceived enjoyment and value co-creation, which in turn, leads to continuous use intention. Moreover, the moderating effect of perceived trust is also examined in the interr...
| Published in: | Studies in Computational Intelligence |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180907956&doi=10.1007%2f978-3-031-48397-4_1&partnerID=40&md5=df34705801f6edb8b335cfbd1fbb9078 |