Organisational Identity Construction on Social Media Amidst COVID-19: The Case of a Fast-Food Chain in Malaysia

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Organisational Identity Construction on Social Media Amidst COVID-19: The Case of a Fast-Food Chain in Malaysia

COVID-19 has profoundly changed the way big brands communicate on social media and it is crucial for them to redefine their identities online for businesses to survive during trying times. This qualitative study examines the discourse strategies adopted by a popular fast-food chain in Malaysia, name...

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Bibliographic Details
Published in:	Jurnal Komunikasi: Malaysian Journal of Communication
Main Author:	Azizan M.; Saifuddin M.Z.; Zulkifli N.; Ismail W.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179988693&doi=10.17576%2fJKMJC-2023-3904-01&partnerID=40&md5=3e557ed644b6a0f5acc21fa50f07cee7

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