Organisational Identity Construction on Social Media Amidst COVID-19: The Case of a Fast-Food Chain in Malaysia
COVID-19 has profoundly changed the way big brands communicate on social media and it is crucial for them to redefine their identities online for businesses to survive during trying times. This qualitative study examines the discourse strategies adopted by a popular fast-food chain in Malaysia, name...
| Published in: | Jurnal Komunikasi: Malaysian Journal of Communication |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179988693&doi=10.17576%2fJKMJC-2023-3904-01&partnerID=40&md5=3e557ed644b6a0f5acc21fa50f07cee7 |