SWOT Analysis of Strategy Development in Prominent Industries of Underdeveloped Regions: A Case Study of the Kepulauan Mentawai Regency, West Sumatra, Indonesia

• Published in: International Journal of Sustainable Development and Planning
• Main Author: Satrianto A.; Sentosa S.U.; Ariusni; Ikhsan A.; Samad K.A.
• Format: Article
• Language: English
• Published: International Information and Engineering Technology Association 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179947759&doi=10.18280%2fijsdp.181124&partnerID=40&md5=de57a8c1a375dfe786e613758e403319

The purpose of this research is to determine the strategy and analyze the development of leading sectors in underdeveloped areas in West Sumatra. The data analysis method uses the Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis technique. Determination of research informants using the snowball procedure. The key respondents to this study were the Head of Planning, Regional Development and Infrastructure of the Regional Planning, Research and Development Agency (Bappeda) of the Kepulauan Mentawai Regency because the person concerned had served at the Bappeda Kepulauan Mentawai Regency for quite a long time and knew a lot of information related to the construction sector. The results of the study found that factor mapping through the sum of internal and external factors, it is known that the government of the Kepulauan Mentawai Regency in the construction sector is in quadrant I (aggressive strategy). The strategy adopted is the S-O strategy, namely taking advantage of opportunities with existing strengths, including developing international scale marine tourism resorts, developing landing facilities and processing sand sea fisheries. Kepulauan Mentawai Regency needs to apply the findings of the SWOT analysis, especially the S-O strategy, which is to take advantage of opportunities with existing strengths. © 2023 WITPress. All rights reserved.