Visual Syntax: How Visual and Verbal Approach Promote Social Unity Through Thematic Television Commercials
Commercials on television, in particular, have a significant impact on nation-building in addition to promoting products and services. Ads need to express ideas that extend beyond the bounds of the ads themselves, therefore they need captivating tales, unique ways of communicating with customers, an...
| Published in: | Jurnal Komunikasi: Malaysian Journal of Communication |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179915568&doi=10.17576%2fJKMJC-2023-3904-21&partnerID=40&md5=cd3c8681401e93a82a58520d12f8f8d6 |