In China, customer engagement mediates between brand image and purchase intention of premium hotels
The objective of this research is t o investigate the relationship between the brand image of premium hotels in China, the level of customer engagement they experience, and their intention to make a purchase at one of those hotels. The study model that was developed made use of something called the...
| Published in: | International Journal of Management and Sustainability |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Conscientia Beam
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179327290&doi=10.18488%2f11.v12i3.3523&partnerID=40&md5=95416b504256be0c7658e142e6b518a4 |