Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why
Over the last three decades, the Malaysian government has undertaken a number of steps to ensure the competitiveness of its automotive industry and to stay up with worldwide advances in this sector. This study investigates the factors influencing consumer purchase behavior towards locally manufactur...
| Published in: | Malaysian Journal of Consumer and Family Economics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85178102009&doi=10.60016%2fmajcafe.v31.20&partnerID=40&md5=31e115878d4d037bd60d0c55ca092954 |