| Summary: | During the COVID-19 pandemic, online shopping has become an increasingly popular purchasing method. Moreover, the emergence of the Internet and ICT has made online shopping convenient and significant for entrepreneurs, particularly ensuring continued business expansion. Nearly half of the 650,000 small and medium-sized enterprises are impacted by the covid-19 pandemic. This study aims to identify the factors that influence the attitudes of Malaysian youth towards online shopping. Using convenient sampling techniques and an online survey with closed-ended questions, 185 young Malaysians participated in the study. The SPSS version 25.0 software was utilised for descriptive analysis and EFA. Most respondents use their smartphones to access the Internet at home, and they spend more time browsing on weekends. Significant relationships exist between online shopping and four factors: web irritation, perceived risk, attitude towards online shopping, and online shopping behaviour. This study would help entrepreneurs plan their marketing activities by selecting the most appropriate platform for their target customers to ensure business sustainability. In addition, it provides information to entrepreneurs about how web irritation, perceived risk, and attitude towards online shopping influence online shopping behaviour, adding valuable theory to the existing literature on the subject. © 2023 American Institute of Physics Inc.. All rights reserved.
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