Nature and Scope of Destination Marketing in Emerging Economies
The tourist destination does not only connote a geographical space but also a system comprising services, facilities and infrastructure. Therefore, to create attractive destinations, a multifaceted set of products and services needs to be developed and marketed. Destination marketing organisations (...
| Published in: | Palgrave Studies of Marketing in Emerging Economies |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Palgrave Macmillan
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85177333815&doi=10.1007%2f978-3-030-83711-2_1&partnerID=40&md5=4bdaed0beaaa680670e0191a88bd666e |