Nature and Scope of Destination Marketing in Emerging Economies

Nature and Scope of Destination Marketing in Emerging Economies

The tourist destination does not only connote a geographical space but also a system comprising services, facilities and infrastructure. Therefore, to create attractive destinations, a multifaceted set of products and services needs to be developed and marketed. Destination marketing organisations (...

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Bibliographic Details
Published in:Palgrave Studies of Marketing in Emerging Economies
Main Author: Mensah I.; Jamaluddin M.R.; Gaffar V.; Alcoriza G.; Balasubramanian K.; Rasoolimanesh S.M.
Format: Book chapter
Language:English
Published: Palgrave Macmillan 2022
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85177333815&doi=10.1007%2f978-3-030-83711-2_1&partnerID=40&md5=4bdaed0beaaa680670e0191a88bd666e

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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85177333815&doi=10.1007%2f978-3-030-83711-2_1&partnerID=40&md5=4bdaed0beaaa680670e0191a88bd666e

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