Nature and Scope of Destination Marketing in Emerging Economies

• Published in: Palgrave Studies of Marketing in Emerging Economies
• Main Author: Mensah I.; Jamaluddin M.R.; Gaffar V.; Alcoriza G.; Balasubramanian K.; Rasoolimanesh S.M.
• Format: Book chapter
• Language: English
• Published: Palgrave Macmillan 2022
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85177333815&doi=10.1007%2f978-3-030-83711-2_1&partnerID=40&md5=4bdaed0beaaa680670e0191a88bd666e

The tourist destination does not only connote a geographical space but also a system comprising services, facilities and infrastructure. Therefore, to create attractive destinations, a multifaceted set of products and services needs to be developed and marketed. Destination marketing organisations (DMOs) play an instrumental role in the marketing of destinations. However, some DMOs, especially those in emerging economies, are confronted with many challenges. Emerging economies have some huge tourism potentials, yet there are many challenges that militate against their destination marketing activities. This introductory chapter provides a review of the key concepts and issues relating to destination marketing in emerging economies. The concepts of tourist destination, destination marketing, destination marketing mix, DMOs and emerging economies are reviewed, followed by an overview of the prospects and challenges of destination marketing in emerging economies. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.