Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health

Consumers demonstrated an increase in awareness and interest in food that are closely associated with health benefits. As such, consumers are interested in consuming probiotic products and foods. Probiotics are bacteria that offer various benefits to human health when consumed in sufficient quantiti...

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Published in:Malaysian Applied Biology
Main Author: Md Yasin I.M.; Zainudin N.D.
Format: Article
Language:English
Published: Malaysian Society of Applied Biology 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175797575&doi=10.55230%2fmabjournal.v52i4.m189&partnerID=40&md5=3ce5108dc67741f39444f8fd0b407646
id 2-s2.0-85175797575
spelling 2-s2.0-85175797575
Md Yasin I.M.; Zainudin N.D.
Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
2023
Malaysian Applied Biology
52
4
10.55230/mabjournal.v52i4.m189
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175797575&doi=10.55230%2fmabjournal.v52i4.m189&partnerID=40&md5=3ce5108dc67741f39444f8fd0b407646
Consumers demonstrated an increase in awareness and interest in food that are closely associated with health benefits. As such, consumers are interested in consuming probiotic products and foods. Probiotics are bacteria that offer various benefits to human health when consumed in sufficient quantities. Numerous probiotic products have been listed, including fermented foods that contain probiotics that are beneficial to human health. Hence, consumers should be aware of these products. This study aimed to analyze the knowledge and awareness of consumers about probiotics and their benefits to human health and to evaluate the perception of consumers towards probiotics in fermented foods based on the socio-demographic profiles. The questionnaire was developed using Google Forms and distributed through social media. The data was analyzed using SPSS software. 150 respondents were involved, but only 133 of the data were selected. Descriptive analysis was conducted to determine the frequency of data from the socio-demographic profiles. Meanwhile, statistical analyses using chi-square analysis was conducted to identify significant difference at p-value < 0.05 between consumers’ socio-demographic profile and their awareness, knowledge, and perceptions of probiotics and probiotics in fermented food. Overall, the survey indicated that consumers were well aware of, and had the knowledge and good perceptions towards probiotics and their presence in fermented foods. © 2023 Malaysian Society of Applied Biology.
Malaysian Society of Applied Biology
1268643
English
Article
All Open Access; Bronze Open Access
author Md Yasin I.M.; Zainudin N.D.
spellingShingle Md Yasin I.M.; Zainudin N.D.
Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
author_facet Md Yasin I.M.; Zainudin N.D.
author_sort Md Yasin I.M.; Zainudin N.D.
title Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
title_short Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
title_full Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
title_fullStr Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
title_full_unstemmed Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
title_sort Perception of Malaysian Consumers Towards Probiotics in Fermented Foods and Their Benefits to Human Health
publishDate 2023
container_title Malaysian Applied Biology
container_volume 52
container_issue 4
doi_str_mv 10.55230/mabjournal.v52i4.m189
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175797575&doi=10.55230%2fmabjournal.v52i4.m189&partnerID=40&md5=3ce5108dc67741f39444f8fd0b407646
description Consumers demonstrated an increase in awareness and interest in food that are closely associated with health benefits. As such, consumers are interested in consuming probiotic products and foods. Probiotics are bacteria that offer various benefits to human health when consumed in sufficient quantities. Numerous probiotic products have been listed, including fermented foods that contain probiotics that are beneficial to human health. Hence, consumers should be aware of these products. This study aimed to analyze the knowledge and awareness of consumers about probiotics and their benefits to human health and to evaluate the perception of consumers towards probiotics in fermented foods based on the socio-demographic profiles. The questionnaire was developed using Google Forms and distributed through social media. The data was analyzed using SPSS software. 150 respondents were involved, but only 133 of the data were selected. Descriptive analysis was conducted to determine the frequency of data from the socio-demographic profiles. Meanwhile, statistical analyses using chi-square analysis was conducted to identify significant difference at p-value < 0.05 between consumers’ socio-demographic profile and their awareness, knowledge, and perceptions of probiotics and probiotics in fermented food. Overall, the survey indicated that consumers were well aware of, and had the knowledge and good perceptions towards probiotics and their presence in fermented foods. © 2023 Malaysian Society of Applied Biology.
publisher Malaysian Society of Applied Biology
issn 1268643
language English
format Article
accesstype All Open Access; Bronze Open Access
record_format scopus
collection Scopus
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