The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia
Guided by resource-based theory, this study examines the nature of the relationship between an entrepreneurial marketing orientation (the interplay between market-oriented and entrepreneurially-oriented behaviours) and small business growth. Survey responses were collected from 421 smaller-sized fir...
| Published in: | International Journal of Entrepreneurship and Small Business |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175337955&doi=10.1504%2fIJESB.2023.134174&partnerID=40&md5=606d7315b08eb9aaa10fe257e219b20b |