From No Box to Drop Box: A Narrative Study of Communicating E-waste Recycling on Social Media

• Published in: E3S Web of Conferences
• Main Author: Siswantini; Nathania L.; Puspokusumo R.A.A.W.; Rizuan A.R.
• Format: Conference paper
• Language: English
• Published: EDP Sciences 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174627329&doi=10.1051%2fe3sconf%2f202342602011&partnerID=40&md5=386e99b69b86fbefd0b5f495b5408b7c

This study explored the small stories as a narrative analysis of communication e-waste on social media Instagram. The data of this study is mined from the conversation and interaction between the ewasteRJ team with their follower. ewasteRJ is a Non-Governmental Organization focusing on campaigning, collecting, and recycling e-waste. Using a narrative study analyzing a small story created by E-wasteRJ, this study finds 42 posts campaigning e-waste collecting and recycling by introducing an e- waste drop box and drop zone. The result shows that small stories on ewasteRJ account can distinguish the narrative stance-taking and rescripting among ewasteRJ and followers participating in the conversation. The story of e-waste is represented by a content post by ewasteRJ as a narrative stance concerning e-waste handling. Dropbox as a central campaign and education in e-waste handling is present in every post. Finally, the story of e-waste in social media is not only the story of the communicator experience itself and all participants in online conversation, especially when the story circulates through related hashtags. It enables a new communicator. © The Authors, published by EDP Sciences. This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http ://creativecommons.org/licenses/by/4.0/).