Investigating the effectiveness of conventional hospitality education curriculum in shaping Millennials’ career commitment: an empirical inquiry

• Published in: Journal of Teaching in Travel and Tourism
• Main Author: Ferdian F.; Zahari M.S.M.; Abd Fatah M.O.R.; Mat Issa Z.; Hanafiah M.H.
• Format: Article
• Language: English
• Published: Routledge 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174625933&doi=10.1080%2f15313220.2023.2273496&partnerID=40&md5=791d8125a6d157be121331f1f122219c

This research paper investigates the impact of conventional curriculum design in hospitality programs on Millennials’ commitment to a career in the hospitality industry. Quantitative data was collected through a survey to gather the perceptions and feedback of Indonesian hospitality graduates. The results revealed a significant influence of theoretical knowledge and complementary industry-relevant soft skills on Millennials’ career commitment. However, the practical curriculum did not show the same influence, as respondents expressed concerns about the physical demands of the hospitality industry, which negatively affected their commitment to a career in the field. These findings provide valuable insights for hoteliers, suggesting the need for strategic adjustments in their employment plans to ensure a sustainable workforce supply, particularly among Millennial hospitality graduates. Additionally, the study underscores the importance of modernising hospitality education curriculum design, highlighting the more significant impact of theoretical knowledge and relevant soft skills on career commitment compared to practical skills. © 2023 Informa UK Limited, trading as Taylor & Francis Group.