Digital Marketing: A Scientometric Review
The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evoluti...
| Published in: | Contemporary Management Research |
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| Main Author: | |
| Format: | Review |
| Language: | English |
| Published: |
Academy of Taiwan Information Systems Research
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171828657&doi=10.7903%2fcmr.22344&partnerID=40&md5=3693fdabd8ecf9fb3e55a87a3664e34b |