Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness

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Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness

Restaurants can engage and attract social media users by showcasing their food or services through influencer marketing campaigns. However, the influencers and restaurant companies need to understand the underlying mechanism for presenting online reviews to attract customers to restaurants better. T...

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Bibliographic Details
Published in:	Journal of Hospitality Marketing and Management
Main Author:	Nazlan N.H.; Zhang H.; Sun J.; Chang W.
Format:	Article
Language:	English
Published:	Routledge 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85168340558&doi=10.1080%2f19368623.2023.2246471&partnerID=40&md5=634cb5faaf989f50cebbe3aeb2eefd65

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