Recreational Cycling Attributes, Perceived Value, and Satisfaction

• Published in: Journal of Quality Assurance in Hospitality and Tourism
• Main Author: Aizat M.I.; Md Zain N.A.; Hanafiah M.H.; Asyraff M.A.; Ismail H.
• Format: Article
• Language: English
• Published: Routledge 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167577849&doi=10.1080%2f1528008X.2023.2243384&partnerID=40&md5=b9226ddc97762c4bea89f4d1d2dbcd0c

The aim of this research was to examine the development of attributes related to recreational cycling and how they affect the formation of satisfaction and perceived value among cyclists in Malaysia. A total of 466 responses were collected, and the study model and hypotheses were tested using Partial-least Square-Structural Equation Modeling (PLS-SEM). The study demonstrates how recreational cycling factors influence the process of building satisfaction through perceived value. The Theory of Consumption Value was applied to reveal that perceived value has varying contributions depending on the conditions. Accessibility and amenities were crucial in the development of recreational cycling, as they mediate perceived value components. On the other hand, tourism attractions and complementary services should be viewed positively despite their inability to mediate perceived value components. The study offers guidance to tourism stakeholders and policymakers in designing recreational cycling facilities and services. Overall, this study’s empirical findings provide valuable insights into the relationship between recreational cycling attributes, perceived value, and satisfaction, which can inform recreational cycling behaviors. © 2023 Taylor & Francis Group, LLC.