The digitalization 4.0 of intangible heritage model: Preparing tourism businesses for the augmented virtual reality future

• Published in: AIP Conference Proceedings
• Main Author: Rashid I.M.A.; Hussin H.; Roni M.; Shafiai S.; Borhanordin A.H.; Wan Husain W.A.F.; Abidin N.Z.; Amlus M.H.; Ibrahim S.
• Format: Conference paper
• Language: English
• Published: American Institute of Physics Inc. 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85166595096&doi=10.1063%2f5.0127931&partnerID=40&md5=55954c729c19e62d8ee2a363e4760024

The current situation is not favorable for the stellar opening of tourism destinations. Travel and tourism losses are limited to the few people and tourists to the local community; many dependents affect the current crises. That will lead many parts of the world to find alternative options for the tourism industry's survival. Technological development is significantly inspiring many fields and commercial sectors within the COVID-19 outbreak. Research on the use of digital technologies in tourism is now established as an academic field, and the number and quality of publications are increasing rapidly. This trend is also noticeable in the global healthcare concerns after the COVID-19 pandemic, where the technology market is expected to expand. In the tourism industry, digital tourism documentation contributes to the development of destinations. The virtual environment encourages consumers to visit the destination. In addition, the second category of literature involves research related to virtual reality. The virtual environment has technically changed the configuration of the entire industry, and the world is very interesting. The virtual environment purely dominates the world of games, movies, and multimedia-related industries. In recent years, consumer perception behavior has been primarily affected by virtual reality. However, the tourism industry also pointed out in the literature that the development of tourism behavior through digital tourism is mainly cultural and heritage tourism. The results of the survey mainly deal with the motivating factors for the use of digital technology in the environment related to the development of tourism. Furthermore, research related to virtual reality emphasizes experimental research and few articles involve exploratory research. © 2023 Author(s).