| Summary: | Business Analytics (BA) generally refers to the application of models to analyze the data that is implemented by an organization in supporting decision-making. Currently, the use of business analytics has become a necessity to improve organizational performance and increase added business value. This situation has also attracted researchers to contribute studies in business analytics, mainly looking at current trends. This paper describes business analytics based on a study of the relevant literature, followed by a discussion of the current state of business analytics research and potential future paths. Based on the 1541 reviews and articles gathered from the Web of Science (WoS) between 2012 and 2022, we specifically carried out a bibliometric analysis of the influential studies of BA in terms of various aspects, such as research areas, journals, countries or regions, authors, most cited publications, and author keywords. The findings of the study report that the major research areas related to business analytics were “Management” (926, 60.09%), “Business” (759, 49.25%), and “Information Science and Library Science” (159, 10.32%) with TP and TPR%. The most productive journal was the Journal of Business Research, with a TP of 63. The USA, UK, and China were the top three contributing countries. Furthermore, “big data,” “big data analytics,” “business analytics,” “business intelligence,” and “analytics” were the most popular author keywords in the current ten years since 2012, apart from the author keywords of BA. When combined with the most cited articles in recent years, the topics on business intelligence by Chen in 2012 maintain in ten years as the hottest articles with the highest value of total citations, 2395. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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