Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk

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Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk

Purpose: This study utilised Mehrabian and Russel's stimulus-organism-response (SOR) model to investigate the inter-relationship between perceived social media information qualities (IQ) of online UGC, destination image, perceived travel risk and behavioural intentions. Design/methodology/appro...

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Bibliographic Details
Published in:	Journal of Hospitality and Tourism Insights
Main Author:	Asyraff M.A.; Hanafiah M.H.; Zain N.A.M.; Hariani D.
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85165626147&doi=10.1108%2fJHTI-02-2023-0072&partnerID=40&md5=9ef331353214014d6601a16e7f3d5f65

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