ANTECEDENTS OF ORGANIC FOOD PURCHASE INTENTION: DOES IT MODERATE BY THE RECEPTIVITY TO GREEN COMMUNICATION?
Given the global environmental degradation due to conventional food consumption and demand, sustainable food consumption (organic food) counters the deterioration by increasing consumers’ sustainable food consumption. As organic food development in Malaysia remains in its infancy as a niche market,...
| Published in: | Journal of Sustainability Science and Management |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Terengganu
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164580286&doi=10.46754%2fjssm.2023.06.004&partnerID=40&md5=ca9ba1ab7920ac527387da53807d7744 |