OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS

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OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS

Purpose – This research note offers an integrative model of destination branding in the context of overtourism in an ecotourism destination. This study examines the impact of overtourism on the functional and emotional values and destination branding. Design – A quantitative research design was used...

書誌詳細
出版年:	Tourism and Hospitality Management
第一著者:	Zarhari N.A.A.; Mat Som A.P.; Azinuddin M.; Hanafiah M.H.
フォーマット:	論文
言語:	English
出版事項:	University of Rijeka 2023
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164037646&doi=10.20867%2fthm.29.2.9&partnerID=40&md5=49744e2eab5c90b9d3e99ad95a8f3ad6

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