OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS
Purpose – This research note offers an integrative model of destination branding in the context of overtourism in an ecotourism destination. This study examines the impact of overtourism on the functional and emotional values and destination branding. Design – A quantitative research design was used...
| Published in: | Tourism and Hospitality Management |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Rijeka
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164037646&doi=10.20867%2fthm.29.2.9&partnerID=40&md5=49744e2eab5c90b9d3e99ad95a8f3ad6 |