| Summary: | Senior entrepreneurs need help using ICT due to their limited technical skills, but this can be addressed by providing them with simple, familiar, recognizable, and flexible ICT. Previous studies have shown that social media, particularly Facebook, is widely used by entrepreneurs. With the growing aging population worldwide, acknowledging and leveraging the potential of senior entrepreneurs can lead to a more diverse and inclusive consumer landscape. This qualitative study used the semi-structured interview to explore the scenario of senior entrepreneurship, which examined their motivations from push and pull motivation and senior entrepreneurship activities. Ten participants were interviewed, revealing that social media platforms like Facebook and WhatsApp are used for marketing and communication. The study sheds light on the ICTs used by senior entrepreneurs to enhance their business efficiency and sustainability. While social media adoption is helpful, further research is still needed since intrinsic motivations dominate their primary motives. © 2018 Malaysian Consumer and Family Economics Association (MACFEA).
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