| Summary: | The Covid-19 pandemic has resulted in the layoff of 24 million people around the East Asia and Asia Pacific. This amount does not include those who are not working or are unpaid during the movement control order (MCO) period in Malaysia. Thus, many are economically affected to survive throughout this health crisis. In this regard, philanthropy plays a crucial role in the Muslims' economy as one of the instruments to aid those who have been affected. The objective of this study is to identify the relationship between internal factors (religious adherence, social sensitivity, appreciation and welfare satisfaction) and external factors (media advertising, government policy, environmental influences and visibility/prestige) that influence philanthropic behaviour and the level of Muslim generosity. This quantitative study utilises a survey method using a set of questionnaires that are structured and distributed to 424 respondents during the movement control order (MCO) period in the state of Melaka. The study findings show that out of the eight internal and external factors, all four internal factors and three external factors of philanthropic behaviour are significant in the level of Muslim generosity. Only one external factor which is the visibility and prestige (VP) is not significant in the level of Muslim generosity. This means during the Covid-19 outbreak, respondents gave donation with no intention of promoting themselves and institutions. Moreover, the practice of philanthropy is not aimed to spread one's influence on the society. © 2023 Author(s).
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