Fast-Food Restaurant Consumer Preferences in Using Self-Service Kiosks: An Empirical Assessment of the 4As Marketing Mix

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Fast-Food Restaurant Consumer Preferences in Using Self-Service Kiosks: An Empirical Assessment of the 4As Marketing Mix

This research note investigates the 4As marketing mix attributes (affordability, accessibility, awareness and acceptability) influence on fast-food restaurant consumer preferences in using the self-service kiosk. Self-administered questionnaires were distributed among fast-food restaurants that offe...

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Bibliographic Details
Published in:	Journal of Culinary Science and Technology
Main Author:	Arsat A.; Hanafiah M.H.; Che Shalifullizam N.I.F.
Format:	Note
Language:	English
Published:	Taylor and Francis Ltd. 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159277025&doi=10.1080%2f15428052.2023.2203091&partnerID=40&md5=2c686f22179bc2abe31b5a1bf72f130e

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