Fast-Food Restaurant Consumer Preferences in Using Self-Service Kiosks: An Empirical Assessment of the 4As Marketing Mix
This research note investigates the 4As marketing mix attributes (affordability, accessibility, awareness and acceptability) influence on fast-food restaurant consumer preferences in using the self-service kiosk. Self-administered questionnaires were distributed among fast-food restaurants that offe...
| Published in: | Journal of Culinary Science and Technology |
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| Main Author: | |
| Format: | Note |
| Language: | English |
| Published: |
Taylor and Francis Ltd.
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159277025&doi=10.1080%2f15428052.2023.2203091&partnerID=40&md5=2c686f22179bc2abe31b5a1bf72f130e |