PLAN-DO-CHECK-ACT CYCLE: A METHOD TO IMPROVE CUSTOMER SATISFACTION AT A MUNICIPAL COUNCIL IN MALAYSIA; [CICLO PLAN-DO-CHECK-ACT: UM MÉTODO PARA MELHORAR A SATISFAÇÃO DO CLIENTE EM UM CONSELHO MUNICIPAL NA MALÁSIA]; [CICLO PLANEAR-HACER-VERIFICAR-ACTUAR: UN MÉTODO PARA MEJORAR LA SATISFACCIÓN DEL CLIENTE EN UN CONCEJO MUNICIPAL EN MALASIA]

Purpose: This study aimed to determine the use of PDCA methods in improving customer satisfaction at SP MUNICIPAL COUNCIL. Maintaining customer satisfaction is the main responsibility of my department as we are in charge of receiving complaints from the public and providing the best solution to the...

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Bibliographic Details
Published in:International Journal of Professional Business Review
Main Author: Zailani Q.N.N.; Sundram V.P.K.; Ibrahim I.; Senathirajah A.R.S.
Format: Article
Language:English
Published: AOS-Estratagia and Inovacao 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85158926484&doi=10.26668%2fbusinessreview%2f2023.v8i4.931&partnerID=40&md5=34da0db1913bc2516ce335656937a328