Preliminary Emotional User Experience Model for Mobile Augmented Reality Application Design: A Kansei Engineering Approach

Preliminary Emotional User Experience Model for Mobile Augmented Reality Application Design: A Kansei Engineering Approach

The user experience, often known as UX, is the key factor in determining a product success and increase user’s acquisition. However, this field of research lacks conceptual and practical models to follow when designing pervasive technologies such as mobile augmented reality (MAR). To convey a pleasa...

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Bibliographic Details
Published in:International Journal of Interactive Mobile Technologies
Main Author: Ahmad N.A.N.; Abdullah M.; Lokman A.M.; Suhaimi A.I.H.
Format: Article
Language:English
Published: International Association of Online Engineering 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85153350526&doi=10.3991%2fijim.v17i07.35201&partnerID=40&md5=af156696d9992281250fb2c1edd45916

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