Share Your Beautiful Journey: Investigating User Generated Content (UGC) and Webrooming Among Malaysian Online Shoppers
The electric commerce (e-commerce) platform in Malaysia has been growing exponentially since the spread of Coronavirus Disease 2019 (COVID-19) pandemic. Many local businesses were badly affected when the first phase of Movement Control Order (MCO) was implemented for several weeks. The increasing nu...
| Published in: | Studies in Computational Intelligence |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85153105336&doi=10.1007%2f978-3-031-12382-5_124&partnerID=40&md5=002386baf5d4c710ffcd1cbf3c56342d |