Does Customer Loyalty Lead to Successful Automotive Industry? a Study of Malaysian Consumer
Customer loyalty is the performance index that is being inspired by many companies to ensure their businesses are profitable, sustainable competitive, expandable, and practical in the current era. On a similar note, customer satisfaction plays a big role as indicators to connect the customer to a co...
| Published in: | Studies in Computational Intelligence |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85153066152&doi=10.1007%2f978-3-031-12382-5_127&partnerID=40&md5=7bb0f0c44d0c1563604264ff79769bad |