Third Coffee Wave - Factors Influencing Consumers’ Coffee Purchase Decision in Shah Alam
The rising interest in coffee consumption has caught the attention of many local businesses, especially small and medium-sized businesses (SMEs) in Malaysia. Thus, there is an urgent need for understanding the consumers’ behaviours and needs, particularly in their purchase decision of coffee. This r...
| Published in: | Lecture Notes in Networks and Systems |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151151547&doi=10.1007%2f978-3-031-26953-0_73&partnerID=40&md5=50bc9806a9e017bbfd72c63058053eaa |