Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

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Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

This paper aims to explore academicians’ perceptions and perspectives regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured interview with 16 academicians was conducted. The findings revealed that several issues h...

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Bibliographic Details
Published in:	Sustainability (Switzerland)
Main Author:	Alsharif A.H.; Salleh N.Z.M.; Hashem E A.R.; Khraiwish A.; Putit L.; Arif L.S.M.
Format:	Article
Language:	English
Published:	MDPI 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149979506&doi=10.3390%2fsu15054603&partnerID=40&md5=55c1fefff06a10d4499e5c3335022cc4

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