Mediating Effect of Institutional Image on the Relationship between Student Satisfaction and Student Loyalty in Higher Learning Institutions Using the HEdPERF Model
Higher learning institutions in Malaysia have proliferated to fulfil the demands of students to further their studies at the higher level of education. Some higher learning institutions keep promoting their educational services and programmes to capture the interest of these potential students to fu...
Published in: | Asian Journal of University Education |
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Main Author: | |
Format: | Article |
Language: | English |
Published: |
UiTM Press
2023
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148231839&doi=10.24191%2fajue.v19i1.21221&partnerID=40&md5=86158eab20de1fd59bc19a699b008798 |