Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective
Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Mala...
| Published in: | Journal of Retailing and Consumer Services |
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| Main Authors: | , , , , , , , |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85147273586&doi=10.1016%2fj.jretconser.2023.103270&partnerID=40&md5=0a80be0905ee6cf28b79e1b281975a5a |
| Summary: | Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners. © 2023 Elsevier Ltd |
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| ISSN: | 09696989 |
| DOI: | 10.1016/j.jretconser.2023.103270 |