Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia
The aim of this study was to investigate the destination qualities (activities and facilities) at Malaysian ecotourism locations between January and March 2022 using Importance and Performance Analysis. (IPA). Those who have visited Tasik Puteri in Dungun Terengganu are the respondents. The data wer...
Published in: | IOP Conference Series: Earth and Environmental Science |
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Institute of Physics
2022
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144011497&doi=10.1088%2f1755-1315%2f1102%2f1%2f012075&partnerID=40&md5=872bffac7ac1a2368310f96f19933f41 |
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2-s2.0-85144011497 Hamid M.A.; Fuza Z.I.M.; Mahmood R.; Ahmad Z.; Sinaga E.K. Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia 2022 IOP Conference Series: Earth and Environmental Science 1102 1 10.1088/1755-1315/1102/1/012075 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144011497&doi=10.1088%2f1755-1315%2f1102%2f1%2f012075&partnerID=40&md5=872bffac7ac1a2368310f96f19933f41 The aim of this study was to investigate the destination qualities (activities and facilities) at Malaysian ecotourism locations between January and March 2022 using Importance and Performance Analysis. (IPA). Those who have visited Tasik Puteri in Dungun Terengganu are the respondents. The data were analysed and interpreted using the SPSS programme including reliability analysis, importance-performance analysis, and frequency analysis. The findings highlight the Tasik Puteri in Dungun Terengganu ecotourism areas' destination quality. The result showed that ATV activities and public facilities, such as surau, convenience stores, parking, and waqaf, are found in quadrant 1 for continuing the good work. Facilities in Quadrant 2 should receive special attention, including restrooms, security guards, shower rooms, rental equipment, restaurants, and BBQ areas. Trekking, tubing, river cruises, fishing, and paddle boating are among the low priority pursuits in quadrant 3. While other activities such as camping, swimming, jogging, waterfall, kayaking, and playground facilities make up Quadrant 4's potential overkill. The destination management company (DMC) will use the study's findings to improve and strategically plan the short- and long-term development of this and future ecotourism sites. The growing understanding of destination qualities for ecotourism products is highlighted in this paper, along with the academic application of IPA analysis to destination attributes. © Published under licence by IOP Publishing Ltd. Institute of Physics 17551307 English Conference paper All Open Access; Gold Open Access |
author |
Hamid M.A.; Fuza Z.I.M.; Mahmood R.; Ahmad Z.; Sinaga E.K. |
spellingShingle |
Hamid M.A.; Fuza Z.I.M.; Mahmood R.; Ahmad Z.; Sinaga E.K. Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia |
author_facet |
Hamid M.A.; Fuza Z.I.M.; Mahmood R.; Ahmad Z.; Sinaga E.K. |
author_sort |
Hamid M.A.; Fuza Z.I.M.; Mahmood R.; Ahmad Z.; Sinaga E.K. |
title |
Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia |
title_short |
Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia |
title_full |
Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia |
title_fullStr |
Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia |
title_full_unstemmed |
Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia |
title_sort |
Importance - performance analysis of destination quality for ecotourism site in Tasik Puteri, Terengganu, Peninsular Malaysia |
publishDate |
2022 |
container_title |
IOP Conference Series: Earth and Environmental Science |
container_volume |
1102 |
container_issue |
1 |
doi_str_mv |
10.1088/1755-1315/1102/1/012075 |
url |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144011497&doi=10.1088%2f1755-1315%2f1102%2f1%2f012075&partnerID=40&md5=872bffac7ac1a2368310f96f19933f41 |
description |
The aim of this study was to investigate the destination qualities (activities and facilities) at Malaysian ecotourism locations between January and March 2022 using Importance and Performance Analysis. (IPA). Those who have visited Tasik Puteri in Dungun Terengganu are the respondents. The data were analysed and interpreted using the SPSS programme including reliability analysis, importance-performance analysis, and frequency analysis. The findings highlight the Tasik Puteri in Dungun Terengganu ecotourism areas' destination quality. The result showed that ATV activities and public facilities, such as surau, convenience stores, parking, and waqaf, are found in quadrant 1 for continuing the good work. Facilities in Quadrant 2 should receive special attention, including restrooms, security guards, shower rooms, rental equipment, restaurants, and BBQ areas. Trekking, tubing, river cruises, fishing, and paddle boating are among the low priority pursuits in quadrant 3. While other activities such as camping, swimming, jogging, waterfall, kayaking, and playground facilities make up Quadrant 4's potential overkill. The destination management company (DMC) will use the study's findings to improve and strategically plan the short- and long-term development of this and future ecotourism sites. The growing understanding of destination qualities for ecotourism products is highlighted in this paper, along with the academic application of IPA analysis to destination attributes. © Published under licence by IOP Publishing Ltd. |
publisher |
Institute of Physics |
issn |
17551307 |
language |
English |
format |
Conference paper |
accesstype |
All Open Access; Gold Open Access |
record_format |
scopus |
collection |
Scopus |
_version_ |
1809677595218804736 |