Acceptance Of Ddkoin Blockchain Using Utaut Model: A Customer Perspective Approach

• Published in: Quality - Access to Success
• Main Author: Bakri M.H.; Abdul Aziz N.A.; Md Razak M.I.; Abdul Hamid M.H.; Md Nor M.Z.; Iskandar Mirza A.A.
• Format: Article
• Language: English
• Published: SRAC - Romanian Society for Quality 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85143801624&doi=10.47750%2fQAS%2f24.192.13&partnerID=40&md5=66d647766f67a4ff3bff6ccb27f9e9aa

In order to create economic opportunities, DDKOIN has created a community platform. Theirs community has enthusiastically contributed to several blockchain platforms since 2015. Includes UBW, BCMY, BCMY NFC Smart Card, and Dinar Coin (DNC). The Community network has now become active in Malaysia, Singapore, Cambodia, Vietnam, Thailand, Indonesia, Brunei, Philippines, Japan, Yemen, USA, and other countries. With the PLS-SEM model, this study aimed to identify factors that predict behavioural intention to adopt cryptocurrency and develop adoption cryptocurrency using elements from the UTAUT Model. The current study adds trust to the original Unified Theory of Acceptance and Use of Technology (UTAUT2) model. This research used a deductive approach to test a theory that began with a hypothesis.The study got 675 responses. This study used 536 respondents after removing outliers. The outer loadings of FC2, TR12, and BI5 were less than 0.708. A structured questionnaire was created to collect data. The questionnaire was validated by academics and the DDKOIN team. A five-section structured questionnaire was used. Section A collected demographic information, Section B focused on independent variables, Section C on mediators, Section D on dependent variables, and Section E on suggestions. The study concludes that the Measurement Model is good. The results for Convergent Validity and Discriminant Validity are all good. Academics are looking into consumer intent as a proxy for real behaviour. This article proposes a pilot study based on a credible model to assess the intelligence community's readiness and acceptance of blockchain technology. © 2023, SRAC - Romanian Society for Quality. All rights reserved.