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INCREASE BRAND LOYALTY THROUGH BRAND BENEFITS ON DOMESTIC PRODUCTS IN INDONESIA

This study aims to analyze the effect of brand benefits in increasing brand loyalty of domestic products in Indonesia, a study on users of Indonesian domestic skincare products. A quantitative approach was used in the research, by distributing a comprehensive questionnaire and literature. The number...

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Bibliographic Details
Published in:	Journal of Eastern European and Central Asian Research
Main Author:	Dirgantari P.D.; Yusary S.; Wibowo L.A.; Hidayat Y.M.; Soegoto E.S.; Mahphoth M.H.B.; Martha J.A.
Format:	Article
Language:	English
Published:	Institute of Eastern Europe and Central Asia 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141149057&doi=10.15549%2fjeecar.v9i5.1059&partnerID=40&md5=45f31b68293949a9ab8af0ea78250a90

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