INCREASE BRAND LOYALTY THROUGH BRAND BENEFITS ON DOMESTIC PRODUCTS IN INDONESIA

INCREASE BRAND LOYALTY THROUGH BRAND BENEFITS ON DOMESTIC PRODUCTS IN INDONESIA

This study aims to analyze the effect of brand benefits in increasing brand loyalty of domestic products in Indonesia, a study on users of Indonesian domestic skincare products. A quantitative approach was used in the research, by distributing a comprehensive questionnaire and literature. The number...

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Bibliographic Details
Published in:Journal of Eastern European and Central Asian Research
Main Author: Dirgantari P.D.; Yusary S.; Wibowo L.A.; Hidayat Y.M.; Soegoto E.S.; Mahphoth M.H.B.; Martha J.A.
Format: Article
Language:English
Published: Institute of Eastern Europe and Central Asia 2022
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141149057&doi=10.15549%2fjeecar.v9i5.1059&partnerID=40&md5=45f31b68293949a9ab8af0ea78250a90

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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141149057&doi=10.15549%2fjeecar.v9i5.1059&partnerID=40&md5=45f31b68293949a9ab8af0ea78250a90

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