Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement

Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement

Small and Medium-sized Enterprises (SMEs) can communicate with their consumers and provide them with relevant information on cost-effective goods or services with the help of social media technologies. Thus, this study investigated the factors influencing social media technologies on SMEs’ performan...

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Bibliographic Details
Published in:Technology Analysis and Strategic Management
Main Author: Al Halbusi H.; Alhaidan H.; Abdelfattah F.; Ramayah T.; Cheah J.-H.
Format: Article
Language:English
Published: Routledge 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139160576&doi=10.1080%2f09537325.2022.2125374&partnerID=40&md5=73261681b95e17227446eb27b91a60a0

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