Consumers Attitude toward Halal Food Products in Malaysia: Empirical Evidence from Malaysian Millenial Muslims

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Consumers Attitude toward Halal Food Products in Malaysia: Empirical Evidence from Malaysian Millenial Muslims

Being sharia compliant is a very important matter for Muslims especially the Millennial generation particularly in obtaining halal foods. In the context product and service selection and purchase, the Millennial generation is considered to have high capability in the aspect of accessing rapid inform...

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Bibliographic Details
Published in:	International Journal of Industrial Engineering and Production Research
Main Author:	Rahim H.; Irpan H.M.; Rasool M.S.A.
Format:	Article
Language:	English
Published:	Iran University of Science and Technology 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137890602&doi=10.22068%2fijiepr.33.3.2&partnerID=40&md5=2a03a9abe940ef28c7f2eb8d428d8316

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