Consumers Attitude toward Halal Food Products in Malaysia: Empirical Evidence from Malaysian Millenial Muslims
Being sharia compliant is a very important matter for Muslims especially the Millennial generation particularly in obtaining halal foods. In the context product and service selection and purchase, the Millennial generation is considered to have high capability in the aspect of accessing rapid inform...
Published in: | International Journal of Industrial Engineering and Production Research |
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Main Author: | Rahim H.; Irpan H.M.; Rasool M.S.A. |
Format: | Article |
Language: | English |
Published: |
Iran University of Science and Technology
2022
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137890602&doi=10.22068%2fijiepr.33.3.2&partnerID=40&md5=2a03a9abe940ef28c7f2eb8d428d8316 |
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