Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory
Purpose: This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia. Design/methodology/approach: A total of 160 valid questionnaire responses were collected via an online surv...
| Published in: | Journal of Tourism Futures |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137526209&doi=10.1108%2fJTF-01-2022-0008&partnerID=40&md5=86d8bb699d0a399a196cc057722a44b1 |