The Stimulus Factors Influencing Intention to Participate in Shopping during the Distribution of the 12.12 Online Shopping Festivals in Malaysia

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The Stimulus Factors Influencing Intention to Participate in Shopping during the Distribution of the 12.12 Online Shopping Festivals in Malaysia

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemi...

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Bibliographic Details
Published in:	Journal of Distribution Science
Main Author:	Mahmuddin Y.; Abdullah M.; Ramdan M.R.; Anim N.A.H.M.; Aziz N.A.A.; Aziz N.A.A.; Yahaya R.; Aziz N.N.A.
Format:	Article
Language:	English
Published:	Korea Distribution Science Association (KODISA) 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136675149&doi=10.15722%2fjds.20.08.202208.93&partnerID=40&md5=df40c0dab88a2243e18e8630dbd70d65

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