Special Events and Destination Marketing Strategies in Emerging Economies in Asia
Marketing strategies are crucial for the success of tourist destinations, as there are rapid changes in tourism demand, intensified competition and the emergence of new tourist destinations. Sporting events have long been recognized as an integral element of sports tourism, and hosting one can provi...
| Published in: | Palgrave Studies of Marketing in Emerging Economies |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Palgrave Macmillan
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136241672&doi=10.1007%2f978-3-030-83711-2_3&partnerID=40&md5=9089a3646c72f69ba5ec2e1e798fd284 |